Google wants to direct readers to stories with opposing views. WTF?

This little tidbit of Orwellian prophecy come true was lurking on The Drudge Report today:

Mon Apr 12 2010 08:15:34 ET

GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!

News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.

"We're all in this together."


Schmidt said he doesn't want 'to be treated as a stranger' when reading online, POLITICO reports.

He envisions a future where technology for news editing could help tailor advertisements for individual readers, says CNET.

And he wants to be challenged through technology that 'directs readers' to a story with an 'opposing' view.

[An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.]

Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they've read.

What stories his machines have selected.


Interesting. Google wants to direct readers to stories with opposing views? That seems a little fascist even for left leaning Google. I guess Google is vying for the job of state run search engine. They will be able to join the ranks for state run big auto, state run banks and state run media.

I will definitely be watching this story with great interest.

A footnote: this blog is published on which is a Google blog platform. I wonder how the proposed changes would affect my audience and search engine ranking? Interesting.

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